[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Devote time and resources to making existing fans feel great. The happier they are, the more new fans…
Tag Archives: word of mouth
newsletter
April 19, 2011
3-Minute WOM Lesson: 3 common mistakes with word of mouth topics
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] All word of mouth starts with a topic of conversation. If you don’t give them something to say,…
newsletter
April 12, 2011
3-Minute WOM Lesson: How to create timely conversations
By Cale Johnson
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers are on the lookout for moments that are especially suited to starting conversations,…
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newsletter
April 5, 2011
3-Minute WOM Lesson: 3 types of content people love to share
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Different types of content work better at getting people talking. A few categories for you to explore: 1>…
Case Studies
April 1, 2011
How Toyota uses social media to build brand advocacy — live from BlogWell
Come to our BlogWell: How Big Brands Use Social Media conference in Washington, D.C. to hear ConAgra Foods, UnitedHealth Group, the IRS, USA TODAY, the National Association of REALTORS, the U.S. Navy, and Discovery Communications share 8 great case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make…
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newsletter
March 29, 2011
3-Minute WOM Lesson: How to get your word of mouth program off the ground
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have amazing word of mouth. You can get your happy customers and fans telling everyone about…
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newsletter
March 22, 2011
3-Minute WOM Lesson: What to do about those negative reviews
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth marketers see the opportunity in negative customer reviews. How to make the most of…
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newsletter
March 15, 2011
3-Minute WOM Lesson: What love has to do with word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] What’s love got to do with it? Everything. Love is the most powerful force in marketing — and…
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