Tag Archives: word of mouth
Case Studies October 12, 2011

How Kaiser Permanente built a social network to drive fantastic customer service — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More 1 Comment
WOM Tips October 11, 2011

Word of Mouth Tip #151: Go the extra mile

By

Companies who consistently go out of their way on behalf of their customers are the ones everyone loves to talk about. More than stunts, fancy website widgets, the latest social media tools, or sophisticated marketing techniques — a dedication to delivering amazing experiences for your customers is still the best way to earn real word…

Read More 4 Comments
Case Studies, Videos October 5, 2011

How IHG used private communities to catalyze their social media efforts — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on How IHG used private communities to catalyze their social media efforts — live from BlogWell
Case Studies, Videos September 28, 2011

How Mattel engaged kids of all ages via social media — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on How Mattel engaged kids of all ages via social media — live from BlogWell
newsletter September 27, 2011

3-Minute WOM Lesson: Word of mouth for tiny budgets

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need money to get people talking. Sure, it helps — but it’s certainly not required. Three…

Read More Comments Off on 3-Minute WOM Lesson: Word of mouth for tiny budgets
newsletter September 20, 2011

3-Minute WOM Lesson: How to multiply your word of mouth

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you multiply your word of mouth, you can get more people talking for the same effort. A…

Read More Comments Off on 3-Minute WOM Lesson: How to multiply your word of mouth
Case Studies, Videos September 15, 2011

How Sears Holdings Corporation built and engaged their FitStudio community — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

Read More Comments Off on How Sears Holdings Corporation built and engaged their FitStudio community — live from BlogWell
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More