WordofMouth.org and our sister brand SocialMedia.org are growing quickly, and we need some smart people to help us keep it up. We’ve got positions at all levels available, including: Community managers A writer A designer Office administrators Membership recruiting …and a whole bunch more. Full list is here. We’ve worked hard to create a culture…
Tag Archives: word of mouth
Word of Mouth Tip #154: Fans can help you build anything
When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC folks. But BtoB brands can have just as much fun. Take Caterpillar, for example. They’re not exactly what you would call a sexy…
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Earn the sale by telling a story worth sharing
It’s often forgotten how the power of story can serve as good word of mouth marketing — and more so than that, how word of mouth can help move the sales process forward and close new business! Think it through… It’s pretty typical for Mike the salesperson to do the ‘ol “show up and throw…
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Word of Mouth Tip #103: Do something surprisingly delightful
Want to see something fun? Head over to Google Maps and search walking directions from “The Shire” to “Mordor.” Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.” The best part?…
11 ingredients of awesomeness
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. In a sea of content, how do you make your stuff stand out? This was one of the questions I was asked during the Burning Questions Panel…
How Delta is creating raving fans with “Middle Seat Mondays”
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Raving Fan Tom Siegman sent me this gem a while back. It’s further proof that: Any touchpoint can become a remarkable experience Thinking about how you want people to FEEL is smart marketing If you do both of those, people will…
