Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part two of an excerpt adapted from his book. Read part one here. Ironically, it’s when the advertising and marketing is low-key or absolutely quiet that…
Tag Archives: word of mouth
The origins of online word of mouth: Part 2
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Video: How McDonald’s created sharable content on a global scale
Making content that people love to talk about and share is one thing — creating content that people around the world like to talk about and share actually isn’t that much different. In fact, Sosti Ropaitis, Director of Digital and Social Media for McDonald’s, summed it up in a single formula: Engagement is a function…
How LasikPlus creates a first-rate customer experience
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I got back from a trip to the West Coast and was frantically looking for my favorite pair of glasses. The red eye had worn me out and I had taken them off (replacing them with another pair) for the flight….
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WOM Tip #207: It’s not about you, it’s about them
Most charity fundraisers aren’t all that exciting. But Pledgeit, a UK-based charity, takes fundraising beyond the 5K and asks you to come up with your own drive. They let you set up a challenge for a friend and pledge that if they complete it, you’ll donate money to Leukaemia & Lymphoma Research. Some call out…
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The origins of online word of mouth: Part 1
Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part one of an excerpt adapted from his book. Early online word of mouth Perhaps in one direct response to the growing sophistication of marketing and…
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WOM Tip #195: Teach them something worth sharing
Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a great reason to create content — because everyone has something to teach to someone. For…
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