[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] With almost no traditional advertising, Tough Mudder, a traveling 12-mile extreme obstacle course, has grown from 20,000 participants in 2010 to 460,000 in 2012….
Tag Archives: word of mouth
How one word makes you WOM-worthy
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I just signed up for a Simple bank account. It is a great concept in terms of serving mobile-empowered, tech savvy customers. Unfortunately, the initial experience has been anything but simple for me. Too many hoops to go through to receive…
Sometimes, the best content is given away
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Content is king. Or maybe it’s queen. It might even…
WOM Tip #198: Be an advocate for your customers
Fantastic customer service is a huge opportunity for word of mouth marketing. Show them you care, and they’ll appreciate you and talk about you. But what if you took that kind of service one step further by becoming an advocate for your customers? Phone system provider Grasshopper does just that with their “Tell Us Your…
Read More
Comments Off on WOM Tip #198: Be an advocate for your customers
Video: How to measure word of mouth
MotiveQuest CEO David Rabjohns teaches you how to track, measure, and learn from your word of mouth.
Read More
Comments Off on Video: How to measure word of mouth
Framing the 5 Customer Experience Competencies
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. To make customer experience stick as part of your operation, you need an organized and phased approach for integrating customer experience…
Read More
Comments Off on Framing the 5 Customer Experience Competencies
WOM Tip #160: Make your swag more useful
Your swag is a great opportunity for starting word of mouth, so why not get it to do double duty and create even more buzz? For example, anyone can make a coaster with their logo on it, but to get people talking about it, it has to be more meaningful than a piece of cardboard….
