This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. What’s the opposite of Batteries Not Included? How about: We give you everything….
Tag Archives: word of mouth
Instantly impress your newest customer
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Is there a recipe for creating trust?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math:…
Video: Why passion sparks word of mouth
One key point on word of mouth marketing: “It’s about people, stupid,” says Brains on Fire President Robbin Phillips. The focus shouldn’t be on the product or the sales data. It should be on human beings and what they care about. In her book, The Passion Conversation, Robbin says you have to understand people’s passions…
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You need a smaller net
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Fear can make us take our eye off the ball and lose focus on what really matters. In marketing, that often translates to these…
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WOM Tip #501: Get someone else to tell your story
Imagine this: You’re making polite conversation with your taxi driver when he starts telling you about his only daughter who ran off to marry a man in a different country. He says he just discovered her husband is abusing her and that he’s packing his stuff to go kill her husband. That’s pretty dramatic. But…
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