[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The tools you need to pull off word of mouth marketing are all around you. You don’t have to invent something new or buy…
Tag Archives: word of mouth tools
WOM Tip #199: Put word of mouth tools in every package you send
The best thing you can do to help your customers remember to talk about you is to put something in their hands to share. It doesn’t have to be fancy, and it certainly doesn’t have to be expensive — but it does have to be remarkable. For example, Sock It to Me places a funny…
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How are you generating word of mouth?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Research tells us that there is no more compelling way to drive sales than word of mouth marketing. This isn’t new news. We’ve always valued what our neighbors, friends and family had to say. It reduces the risk of buying…
Word of Mouth Tip #14: Don’t let them leave without something to share
Never, ever let someone leave your store without offering them something to take with them – something that will help them tell the next person they see about you. They’ve just experienced your awesomeness, and they’re primed to talk. You just need to put something in their hands to help them do it. It doesn’t…
