This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. As public relations professionals, we’re often challenged within our organizations to put together the comprehensive communications plan. Something big is going to happen and we need to prepare the messages, scope out what we think might be key questions, come up…
Tag Archives: wom
Being customer focused = ROI
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. I recently read about a study done by the world famous company, Peer Insight (you’ll find them in Businessweek on a regular basis), that reinforced my philosophy that focusing on the customer and their entire experience of doing business with…
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Free audiobook excerpt: 4 ways to promote positive testimonials
This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post. Praise from happy customers and adoring fans is nice,…
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Word of Mouth Tip #132: Blank walls are opportunities to start conversations
You don’t need a bigger budget, more staff, or a sexy new product to start great conversations. Sure, these things would help — but you already have what you need to get started today. Got a blank wall, for example? So did United Way for Greater Austin before the team at Creative Suitcase donated their…
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Excerpt from “Brains on Fire”
The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
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Word of Mouth Tip #121: Customer complaints are a word of mouth opportunity
Negative word of mouth, customer complaints, loud critics — we all experience them, and they represent great word of mouth opportunities. It’s a chance to convert a critic into a fan, to make better products, to fix dumb policies, and to show off your personality. Here’s a great example: When popular U.K. blogger October Jones…
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The Captain and the Fork
This is a guest post from Todd Alexander, Brand Evangelist and EVP for Kreber. I was boarding my flight from New Orleans to Chicago today on flight #1068. While I was in the jetway, I saw the Southwest Airlines Captain (Paul) leaving the plane for the terminal during his 40 minute layover. I figured he had…
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