[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Disease, war, famine, political issues — they’re all serious, difficult topics to bring up. But that doesn’t…
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KFC asks fans to create their own commercials
KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken. The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of…
How T-Mobile got a bunch of word of mouth by asking folks to dance
With more than 12 million YouTube views, T-Mobile’s dance-takeover of Liverpool Street Station is one of the most talked about stunts of the year. The company coordinated several hundred undercover dancers to overwhelm the station, surprising commuters with a series of dance moves — all filmed and shared online. Shown once on television, the video…
Word of mouth for your event: Make the ticket worth putting on the wall
When you throw an event, is the ticket worth saving? The Indianapolis 500’s tickets are made with the race fan in mind: They’re oversized and include a lot of artwork, as well as the image of the previous year’s winner. Not only does the large size and the colorful images make the tickets hard to…
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Word of mouth from empty bottles of booze: How Sushi 28 does it
Chicago’s Sushi 28 — a bring-your-own-beverage sushi and Vietnamese noodle restaurant — invites customers to write messages on their empty wine bottles after their meal and displays them in the window. In thick black marker, fans write notes like “Get the dragon roll, we love it here!” and “Best first sushi ever!” — and the…
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JetBlue invites a bunch of talkers to check out their new flights
To create buzz for their new routes from New York and Boston to L.A., JetBlue invited a bunch of YouTube celebrities to document a flight — sharing videos and tweets from a plane with wireless internet access. JetBlue’s only requests were that the bloggers disclose their relationship with the airline in whatever videos they produced…
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