Tag Archives: wom

Upcoming GasPedal events

7/13 CNN: How we use social media for collaboration. (Public call) Click here 7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here 7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here 7/30 Intuit: How we are winning with social media as the “new normal” (Public…

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Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”

Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…

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TAC Quick Thai Kitchen’s secret menu for insiders

TAC (Thai Authentic Cuisine) Quick Thai Kitchen in Chicago’s Wrigleyville neighborhood hands most diners a standard menu with traditional Thai cuisine — but insiders know to ask for the special menu with dishes like Fish Maw Salad, the Boat Noodle, and Chewy Beef Jerkey. Here’s Tasting Table’s writeup on it: “Most diners walk into TAC…

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Quiznos asks fans to put their word of mouth on YouTube

On our Social Media Business Council blog, we recently shared how Quiznos is asking fans to submit photos or videos of themselves eating their Quiznos’ sandwiches “in an usual place or while doing an unexpected activity.” They sandwich chain is posting the submissions at ToastyTorpedo.com, and there’s already a bunch of participants. While Quiznos is…

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Issue #139: Word of mouth for old stuff

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth can work just as well for classic brands and products as it does for…

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Smokey Bones BBQ asks employees to engage fans in social media

Smokey Bones – a 68-unit franchise concentrated in Florida – has given several of its employees second jobs as social media marketers charged with engaging fans online. Each location selects a web host — someone familiar with social media tools — to run localized web, Facebook, and Myspace pages to communicate with each location’s fans, known as…

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What a fresh topic can do for an old brand

In 1973, at 1,450.58 ft. and 108 stories, Chicago’s Sears Tower was the tallest building in the world — an irresistible topic. But over time, topics fade and don’t create the same excitement they once did. The Sears Tower experienced this as other buildings around the world were constructed taller and as new attractions were…

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How a taco chain reaches 80,000 fans every month, for free

California Tortilla — a small, 37-unit Mexican restaurant chain — reaches 80,000 fans through a simple newsletter published about once a month (and actually, the latest edition suggests subscriber numbers are closer to 100,000). The publication is funny, easy to share, and everyone who signs up gets a free taco. Through the newsletter, Cal Tort (as they call…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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