Tag Archives: wom
Case Studies September 21, 2009

Add a little passive word of mouth to your website with a “best-seller” list

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Chicago’s Hickory’s BBQ offers a simple way to add some passive word of mouth to your website. On the sidebar of their online ordering form, they’ve got a top 10 list of “Most Ordered Items.” The simple list is a quick way to show customers what other folks are buying, turning the passive word of…

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Events September 18, 2009

Upcoming GasPedal events

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9/22 Beth Blecherman: The challenge of mommy bloggers (Member-only call) Click here 9/29 Mahalo: A private conversation with Jason Calacanis (Member-only call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard,…

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WOM Research September 17, 2009

Word of mouth research: 72% of gamers rely on word of mouth for info about video games

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According to a new survey from the NPD Group, the majority of gamers rely on word of mouth for game information. 41% of respondents cited direct word of mouth, with another 31% citing hands-on play at the home of a friend or relative — putting referrals and recommendations from friends and strangers well ahead of traditional…

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newsletter September 15, 2009

Issue #148: Word of mouth for your coupons

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Discounts and coupons are classic conversation starters, but with a few tweaks, you can make them into…

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Events September 11, 2009

Upcoming GasPedal events

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9/15 Bazaarvoice Word of Mouth Webinar: Positive results from negative feedback (Public webinar) Click here 9/16 Valeria Maltoni: Uncovering your company’s hidden assets (Private member call) Click here 9/17 CME Group: Seeing results with social media tools in marketplace 4.0 (Public call) Click here 9/22 Beth Blecherman: The challenge of mommy bloggers (Private member call)…

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Case Studies September 10, 2009

Don’t let them leave your booth without something to show off (and 7 other WOM tips for trade show exhibitors)

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Trade shows can be boring, stuffy, loud places in which visitors meet hundreds of vendors — most of which they never remember. But smart word of mouth marketers know it doesn’t have to be that way: They’re the ones giving away something fun, doing something weird, or handing out something brilliant and useful. In the “something…

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newsletter September 8, 2009

Issue #147: Overcoming the 3 common barriers to word of mouth

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] There are certain products, issues, and groups of talkers that have natural word of mouth barriers. Here…

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Events September 4, 2009

Upcoming GasPedal events

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9/09 CME Group: Social media in a regulated industry (Private member call) Click here 9/15 Bazaarvoice Word of Mouth Webinar: Positive results from negative feedback (Public webinar) Click here 9/16 Valeria Maltoni: Uncovering your company’s hidden assets (Private member call) Click here 9/17 CME Group: Seeing results with social media tools in marketplace 4.0 (Public…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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