According to a survey of online moms by review site EXPO and highlighted by eMarketer, online moms doing product research trust consumer reviews and descriptions nearly 12 times more than that of manufacturer descriptions. Findings from the survey: 92% of moms trust the description provided by consumer reviews over manufacturer descriptions More than 80% of moms…
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Word of Mouth Research: Moms trust strangers 12 times more than advertising
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Word of Mouth Tip #48: Be a hero: Make someone’s day
When you make someone’s day — when your customer support team goes the extra mile, when you bend a few rules on their behalf, or when you take advantage of a chance to do something genuinely nice — you stand to earn a grateful, lifelong loyal fan. How a word of mouth supergenius does it: Skittles recently asked their fans…
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Free chapter and 10 signed copies from Emanuel Rosen’s newly revised book: The Anatomy of Buzz Revisited
Next up in our Word of Mouth Book Club series is Emanuel Rosen’s The Anatomy of Buzz Revisited: Real-life Lessons in Word-of-Mouth Marketing. Emanuel’s original is a pillar publication in the word of mouth industry, and this revised version contains a dozen new chapters. In the chapter we’re giving away, Emanuel explains how to transform…
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Word of Mouth Tip #35: Recognize and reward your biggest fans
Big fans deserve big acknowledgment. Your recognition not only shows them some well-earned appreciation, but it also gives all your other fans something to strive for. How a word of mouth supergenius does it: Steven Luch really, really loves White Castle. He has a White Castle tattoo on his arm, which he sometimes uses to…
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Upcoming GasPedal events
2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 2/19 SMBC: Building social media to scale (Private…
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Word of Mouth Tip #38: Support existing fan communities
If you’re lucky enough to have fans building their own active, vibrant communities, sometimes your job as a word of mouth marketer is simply to not screw it up. Support these existing communities by reaching out to group leaders, offering support, and exploring ways to help them continue what is already working so well. How…
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