[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth marketing isn’t just about creating new conversations, it’s also about finding and promoting the existing…
3-Minute WOM Lesson: 3 ways to find your biggest fans
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your biggest fans are the talkers you can turn to when you’ve got something new you want…
3-Minute WOM Lesson: What makes a great talker
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Anytime someone is willing to recommend you to a friend, you’re doing something right. But when creating…
3-Minute WOM Lesson: How to overcome the chocolate problem
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Everyone loves chocolate, but when was the last time you ate some and ran to the phone…
3-Minute WOM Lesson: 3 basics for helping your content spread
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need an advanced degree to be an amazing word of mouth marketer, you just need…
3-Minute WOM Lesson: Word of mouth lessons from nonprofits and political campaigns
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Charities, nonprofits, and political campaigns are often great places to find word of mouth ideas. They’re groups…
3-Minute WOM Lesson: 3 reasons communities work
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A fantastic community can drive long-term word of mouth. And while simply building one doesn’t mean they’ll come,…
3-Minute WOM Lesson: 3 ways to start conversations long after the sale
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A lot of word of mouth can happen immediately following the sale (during the honeymoon period), but you’ve…