Big news: We’re bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. We’ll feature practical, how-to social media case studies from 8 great brands, including Toyota, REI, Texas Instruments, and Kellogg’s. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups…
Tag Archives: wom
Events
December 13, 2010
Announcing BlogWell: How Big Brands Use Social Media in Austin on Feb. 2
By Cale Johnson
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newsletter
December 7, 2010
3-Minute WOM Lesson: 3 ways to show off your passive word of mouth
By Cale Johnson
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Passive word of mouth consists of subtle and often unspoken recommendations — but it can be a powerful…
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newsletter
November 30, 2010
3-Minute WOM Lesson: 3 places to feature your testimonials
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are word of mouth gold — but too often they’re invisible to prospective customers. Here are…
newsletter
November 23, 2010
3-Minute WOM Lesson: 3 quick ways to start tracking your word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Tracking your word of mouth is essential for figuring out which tools and topics are working and which…
newsletter
November 16, 2010
3-Minute WOM Lesson: How to create a contact plan to reach your talkers
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Having a consistent way to communicate with your fans is a core part of all great word of…
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newsletter
November 9, 2010
Newsletter #206: How to get more WOM for what you’re already doing
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With just a few tweaks, you can get a lot more conversations out of the remarkable stuff you’re…
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newsletter
November 2, 2010
3-Minute WOM Lesson: How to get word of mouth ideas from fans
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new ideas on how to create conversations, don’t forget to look to the…
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newsletter
October 26, 2010
3-Minute WOM Lesson: 3 things fans love to talk about
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Giving people a reason to talk is at the core of every word of mouth marketer’s job. There…
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