In professional sports, the term “free agent” refers to an athlete who is free to sign a contract with any team. But, as one sports writer pondered, what happens when a fan declares their own free agency? Free for anyone to earn and sign? Scott Soshnick sent the same memo to every team in the…
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Word of Mouth Tip #88: Embrace your strange, crazy, and weird fans
While it may be difficult to imagine for some, a group of super-dedicated, enthusiastic, and non-traditional fans can be overwhelming for a brand. It happens when a group of fans emerge from an audience well outside of what you thought was your target market, or perhaps when folks become really attached to your mascot, or…
Word of Mouth Tip #26: Ask fans to rally their friends
If your supply (or time or resources) is limited, use that to your advantage to develop some fan-generated demand. When planning your next tour, where to roll out your new product, or where to host your next event, try putting it to a fan vote. If you do it right, your fans will be rallying…
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Word of Mouth Tip #9: Tell them it’s OK to take pictures
Customers can be shy when it comes to taking pictures or video of your stuff. They’re used to going to places like museums, movies, shows — and even grocery stores — where they’re scolded for taking photos. If you don’t blatantly tell them you’d be flattered if they took photos or videos of your store,…
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Word of Mouth Tip #80: Put on a show in your store window
If you’re paying the big bucks for a storefront, give passers-by a reason to tell friends to be sure to walk past your store on their way home. Offer a great free sample, something educational, live demos, something weird, or something fun to watch. How a word of mouth marketing supergenius does it: In preparation…
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Word of Mouth Tip #84: Do something silly
Some of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird. Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about. How…
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