[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Zappos has earned fantastic word of mouth by delivering incredible customer service. They’ve got an amazing 365-day return policy, they send customers flowers, and in…
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Word of Mouth Tip #116: Put customer love where everyone can see it
Amazing praise from happy customers doesn’t do anything for you unless people can see it. Post reviews where everyone can find them. Link to great blog posts about you online. When customers send you raving feedback, politely ask if you can use it in your marketing materials. This is the way to do it: The…
Today is World Water Day: Use WOM to change the world
Nearly one billion people live without access to life’s most basic need: clean, safe drinking water. At charity: water, we’re out to solve this huge problem. Quickly. And we’re aiming to do so with word of mouth marketing and the power of birthdays. At charity: water we do a few things differently. Here’s a look…
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How to create buzzworthy topics
When you create irresistibly interesting content, your fans will do your advertising for you, for free, forever. They’ll share it, talk about it, and spread your message to the ends of the earth. You can do this, and John Moore will teach you how. John is part of our all-star lineup for our Word of…
Trust is earned when things go wrong
Radio show This American Life discovered that one of its most popular episodes ever was full of fabrications. It was downloaded 888,000 times. Most newspapers might have buried a 2-sentence correction somewhere, and most TV and radio stations would have done nothing. What did TAL do? They pulled the show. Then they devoted an entire…
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