This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” See the original post this is adapted from and more like it on his Convince & Convert blog. How social matches company culture Natanya Anderson has a lot on…
Video: How Whole Foods Market’s customers inspire word of mouth on Pinterest
“It’s not all about us,” says Director of Social Media and Digital Marketing Natanya Anderson as she explains why Whole Foods Market’s approach to Pinterest focuses on their customers’ passions and values — not the company. By listening to their customers for inspiration, Whole Foods can curate content on Pinterest that’s relevant and sharable. She…
3 word of mouth lessons from the grocery store
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a supermarket, it’s hard to stand out when your competitors are on every other corner. But with a little creativity, these companies are…
Video: How Whole Foods Market’s employees drive local buzz
Social media at a local level is tricky for big companies. Some think they can mimic their national marketing on a smaller scale, and some would rather not hand over the reins to local employees. This isn’t simply a marketing issue; according to Whole Foods Market Director of Social Media and Digital Marketing Natanya Anderson,…