Tag Archives: White Castle

Word of Mouth Tip #47: Great gear makes it easy for fans to show you off

For a loyal fan, showing off their love for you can be very fashionable. You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle. Hats, T-shirts, hoodies — it all helps proud fans show…

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3-Minute WOM Lesson: How to turn a fan into a spokesperson

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Help turn customers and casual fans into spokespeople by adding these key elements to your word of…

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Word of Mouth Tip #35: Recognize and reward your biggest fans

Big fans deserve big acknowledgment. Your recognition not only shows them some well-earned appreciation, but it also gives all your other fans something to strive for. How a word of mouth supergenius does it: Steven Luch really, really loves White Castle. He has a White Castle tattoo on his arm, which he sometimes uses to…

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