Tag Archives: webinar

Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen — Free webinar, April 20

Join our CEO Andy Sernovitz and Dave Kerpen, CEO of Likeable Media, for a free webinar this Friday, April 20. Together they’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify these conversations. You’re going to learn how to identify your talkers, how to give them…

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Live coverage: Getting Bodies in Seats with Word of Mouth and Social Media

This is live blog coverage of today’s webinar, “Getting Bodies in Seats with Word of Mouth and Social Media,” hosted by the National Restaurant Association. The presentation featured our Andy Sernovitz and Derrek Hull, the NRA’s manager of marketing and communications and blogger-in-chief. 1:00 — Maureen Sak, the NRA’s director of marketing, introduces Andy Sernovitz…

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Issue #114: BtoB Word of Mouth Techniques

Try these BtoB word of mouth techniques to get companies talking about you: 1> Share research2> Host events3> Group interactions 1> Share research Publish research that people will pass around the office. Help spread your work by putting it in a simple PDF, posting it to SlideShare, and prominently encouraging people to pass the content…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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