Tag Archives: water bottle

WOM Tip #574: There’s always a way to start new conversations — always

We’ve said it before, but it’s worth repeating: “Boring” stuff can earn amazing word of mouth. (In fact, the more boring they are, the more potential you have to make them interesting — because there’s only direction to go from “boring.”) For example, what could get more generic than bottled water? Sure, sometimes it’s from…

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