Tag Archives: viral content

Video: 3 questions Coca-Cola asks before sharing content

A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…

Read More Comments Off on Video: 3 questions Coca-Cola asks before sharing content

Word of Mouth Tip #171: Be remarkably honest

A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which landed on Reddit and went viral from there): It’s also a reminder that when in doubt, do the opposite. (Via Buzzfeed.)

Read More Comments Off on Word of Mouth Tip #171: Be remarkably honest

Can you make us a viral video?

We have an internal joke when a client or prospect asks us to help them create a word of mouth or viral video. We say, “Sure! Have two guys kick one another in the privates and people are sure to talk about it!” The fact of the matter is, you can’t MAKE anything go viral….

Read More 3 Comments

Will It Blend Week, part 3: The numbers behind the amazing viral video series

As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here we’re looking at some…

Read More 1 Comment

Will It Blend Week, part 1: 6 tips for creating viral content

As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here are 6 tips from…

Read More 2 Comments
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More