A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…
Video: 3 questions Coca-Cola asks before sharing content
Word of Mouth Tip #171: Be remarkably honest
A great way to stand out from the crowd and get people talking? Just be honest. Remarkably, brutally honest. Like this flyer for The Electric Garden Theatre night club in Ireland (which landed on Reddit and went viral from there): It’s also a reminder that when in doubt, do the opposite. (Via Buzzfeed.)
Can you make us a viral video?
We have an internal joke when a client or prospect asks us to help them create a word of mouth or viral video. We say, “Sure! Have two guys kick one another in the privates and people are sure to talk about it!” The fact of the matter is, you can’t MAKE anything go viral….
Will It Blend Week, part 3: The numbers behind the amazing viral video series
As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here we’re looking at some…
Will It Blend Week, part 1: 6 tips for creating viral content
As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here are 6 tips from…