This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Everyone wants a hit. That was the general sentiment around the…
Tag Archives: viral
Blog
February 19, 2015
All filler. No killer.
By Mitch Joel
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Blog
September 3, 2014
The foolproof, two-step secret to go viral!
By Andy Nulman
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. It has become the social media question for the ages, one that defines our era:…
Blog
April 3, 2014
Viral 2.0
By Jonah Berger
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a lot of excitement around viral. But it’s time to move…
Blog
March 19, 2014
How to make your content go viral
By Jonah Berger
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. If you asked Google a few years ago, “What makes things go…
Blog
December 13, 2013
Podcast: Jonah Berger on how to craft contagious content
There’s science behind word of mouth, according to Jonah Berger, author and associate professor at the University of Pennsylvania’s Wharton School of Business. Science that can’t guarantee you a viral hit, but can help you get more people to share your stuff. In fact, Jonah says it’s about much more than being the next YouTube…
Blog
October 24, 2013
Examining why ideas spread
By Spike Jones
This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Adam Pedowitz, a big-brained colleague of mine, recently pointed me…
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Blog
October 16, 2013
How to trigger word of mouth
By Jonah Berger
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a science behind word of mouth and why things go viral….
Blog
September 18, 2013
The secret science behind big data and word of mouth
By Jonah Berger
This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. Why do some companies, products, and services get more…
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