[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Think your budget’s too small to get celebrities and big influencers talking about your stuff? The good news is you don’t have to pay…
WOM Tip #184: Make your exclusive perks more visible
Exclusive VIP programs, loyalty rewards, and private events are all great motivators for your fans to start talking about you and your stuff. But just because it’s exclusive doesn’t mean it has to be hidden. Make these conversations bigger by making your exclusive customer perks obvious to everyone. At Mosaic Hair Studio in Orlando, they…