Tag Archives: video content
Blog, WOM Tips November 10, 2014

WOM Tip #152: Ask people to help you tell your story

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Austin Pets Alive! doesn’t have any spare cash to pay people to write bios and blog posts, take photos, and make videos featuring their adoptable animals. But the more content they have to tell their story, the more people they reach. That means more interest in adopting stray cats and dogs and more donations to…

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Blog July 24, 2014

How fans have blown audiences away

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This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. This year I had the pleasure of flying to San Francisco to be one of…

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Blog, Videos June 7, 2013

Video: How Corning turns a viral success into a scalable word of mouth conversation

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When a BtoB’s YouTube video trends higher than Lady Gaga for any amount of time, you know they have something worth talking about. But as Corning’s “A Day Made of Glass” video soared past 21 million views, they had to find a way to keep the conversation going. Luckily for them, as a 162-year-old business,…

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Blog, Videos April 19, 2013

Video: Lessons from NVIDIA’s viral video success

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The problem with viral videos is while everyone wants one, no one can tell you how to make one. As NVIDIA’s former Social Media Manager, Shanee Ben-Zur admits, her team couldn’t have predicted the success of their product demo video on YouTube. But that didn’t stop them from learning (and sharing) what methods helped the…

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Blog, newsletter March 26, 2013

How to spread word of mouth with video content

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve probably had a lot of conversations with your friends that start with, “You have to see this video.” People love sharing videos because…

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Blog, Case Studies, Videos February 8, 2013

Video: How Kaiser Permanente started amazing word of mouth with video content

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If you want to show people how awesome you are instead of just telling them, you might give them a demonstration or a sample to take home. Unfortunately for Kaiser Permanente, you can’t sample healthcare. They had to find another approach to demonstrate their service in a compelling, honest way. That’s when Kaiser Permanente’s Director…

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Blog November 21, 2012

5 ways to generate WOM for a boring product

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This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…

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Blog, Videos June 27, 2012

How NVIDIA coordinated their PR, social, & product teams to produce a video that went viral

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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