Tag Archives: Valeria Maltoni

Social media case study from Valeria Maltoni of SunGard

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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SunGard: Building social media from within — live from BlogWell

4:20 — Peter Waldheim introduces Valeria Maltoni, SunGard’s Director of Marketing Communications. 4:21 — Valeria: How did we sell social media in a company that needs to be conservative by nature of what it does – business continuity management and planning. 4:22 — Online,Valeria is the supporting actor to the business to make them successful…

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Upcoming GasPedal events

9/15 Bazaarvoice Word of Mouth Webinar: Positive results from negative feedback (Public webinar) Click here 9/16 Valeria Maltoni: Uncovering your company’s hidden assets (Private member call) Click here 9/17 CME Group: Seeing results with social media tools in marketplace 4.0 (Public call) Click here 9/22 Beth Blecherman: The challenge of mommy bloggers (Private member call)…

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Upcoming GasPedal events

9/09 CME Group: Social media in a regulated industry (Private member call) Click here 9/15 Bazaarvoice Word of Mouth Webinar: Positive results from negative feedback (Public webinar) Click here 9/16 Valeria Maltoni: Uncovering your company’s hidden assets (Private member call) Click here 9/17 CME Group: Seeing results with social media tools in marketplace 4.0 (Public…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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