Tag Archives: Utopias
WOM Tips December 23, 2009

Word of Mouth Tip #34: Make it outrageously big, strange, rare, or stretchy

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People love to talk about the unique and the bizarre. These are the topics that make news headlines, that bloggers repost, and that people share with friends. It’s the goofy event you host, your creation of the world’s biggest whatever, or your world record-breaking thing-a-ma-jig. Even if your outrageously big, strange, rare, or stretchy thing doesn’t…

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