Tag Archives: UnitedHealth Group

Video: How UnitedHealth Group meets their customers where conversations are happening

One fundamental word of mouth tip: Go where your customers are talking about you. That can mean attending local events, hopping on discussion forums — or if you’re UnitedHealth Group, getting involved on Twitter. But for a regulated industry like healthcare, that’s easier said than done. UnitedHealth Group’s Senior Manager of Communications, Rachel Medina, describes…

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UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more live at BlogWell in Washington, D.C.

As we continue to roll out our 2011 BlogWell schedule, we’re excited to announce we’ll be bringing the event to Washington, D.C. on May 4. The afternoon will feature practical, how-to case studies from 8 great brands, including UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more. BlogWell is one awesome, idea-filled afternoon…

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Upcoming GasPedal events

10/07 Mayo Clinic: Building a center for social media (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more

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Upcoming GasPedal events

9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell: Featuring social media case studies from SAP, American Express, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more

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Upcoming GasPedal events

9/14 Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign (Private member call.) Learn more 9/21 Alberto Culver: Managing promotions on Facebook (Private member call.) Learn more 10/12 UnitedHealth Group: Success in social recruiting (Private member call.) Learn more 11/9 BlogWell

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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