Tag Archives: UK
WOM Research February 18, 2009

Word of mouth research: WOM is the most influential factor in BtoB purchase decisions

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Word of mouth is the most influential factor in BtoB purchase decisions, according to a 2006 Keller Fay. The study focused on US and UK executives and found that word of mouth has more than twice the influence of advertising, direct mail, or press coverage. Other findings include: 86% of executives say they recommend a brand…

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By WordofMouth.org Editor

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By WordofMouth.org Editor

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By WordofMouth.org Editor

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