Tag Archives: U.S. Navy

3-Minute WOM Lesson: How regulated brands can create word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] No matter what industry you’re in or how much regulation you may be facing, you can earn the…

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UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more live at BlogWell in Washington, D.C.

As we continue to roll out our 2011 BlogWell schedule, we’re excited to announce we’ll be bringing the event to Washington, D.C. on May 4. The afternoon will feature practical, how-to case studies from 8 great brands, including UnitedHealth Group, the U.S. Navy, ConAgra Foods, the IRS, and more. BlogWell is one awesome, idea-filled afternoon…

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U.S. Navy: Navy Social Media: Integration and Strategy — Live from BlogWell

1:25 — Kurt Vanderah introduces the U.S. Navy’s Director of Emerging Media Integration, Scott McIlnay. 1:26 — Scott says their mission includes advocacy, policy, training, best practices, management, metrics and analysis, identify emerging trends, and keep focus over the horizon. 1:27 — Scott: Social media makes the Navy a better service and as a result…

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Upcoming GasPedal events

1/29 Graco: Social media in a product recall (Private member call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/3 Kraft: Building structure around social media management (Private member call) Click here 2/3 National Association of REALTORS: How to run a customer unconference (Private member call) Click here…

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Upcoming GasPedal events

2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Upcoming GasPedal events

2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn…

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Upcoming GasPedal events

1/12 UPS: Protecting your brand through social media (Public call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Public call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the…

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Announcing BlogWell San Diego: How big brands use social media

Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. Get practical, how-to advice on creating great content,…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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