[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Taylor Swift isn’t just a musician, she’s a marketer. Her fame doesn’t just rely on fancy sponsorships or advertising, but on a multi-platform, fan-based…
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WOM Tip #225: If your office is raving about it, your customers will too
Guess what? The passionate conversations you have at work that spread throughout the entire office, that’s word of mouth. We’re not talking about the daily email threads or the normal work stuff that you have to talk about to get the job done — it’s about the unusual stuff that gets your whole office excited….
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