Tag Archives: triggers
Blog October 16, 2013

How to trigger word of mouth

By

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. There’s a science behind word of mouth and why things go viral….

Read More 1 Comment
Blog, newsletter January 24, 2012

3-Minute WOM Lesson: 3 places to put conversation triggers

By

Triggers are simple items that prompt a word of mouth conversation. Think of little, visible things that get people to ask about you. Here are a few easy places to add yours: 1. Your receipts 2. Your email footers 3. Your packages 1. Your receipts Receipts are great places to put word of mouth triggers…

Read More Comments Off on 3-Minute WOM Lesson: 3 places to put conversation triggers
WOM Tips November 6, 2011

Word of Mouth Tip #95: Help a fan say hello to a friend

By

Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…

Read More Comments Off on Word of Mouth Tip #95: Help a fan say hello to a friend
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More