One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’re highlighting a different case study each day this week, continuing with FreshBooks…
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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