[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is lazy. Your talkers aren’t going to work hard to spread the word about you. That’s why it’s your job to…
The three-word secret to tourism success
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. You should know that I try to spend much of my life learning. It’s my…