Tag Archives: the home depot

3 acts of kindness to inspire word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves talking about random acts of kindness because they feel good to share. The best part: Any company — large or small, local…

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WOM Tip #206: Workshops are great for word of mouth

The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…

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How The Home Depot brings their culture to life in social media — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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Word of Mouth Tip #51: Ask yourself, “What have we done for our biggest fans lately?”

Take care of your biggest talkers, your best customers, and your most loyal fans. This is where a lot of your word of mouth momentum is, and a little effort with this attentive audience can mean a big boost in conversations. How a word of mouth supergenius does it: The Home Depot found a simple…

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3-Minute WOM Lesson: 3 lessons on tracking online word of mouth from big brands

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re beginning to track your word of mouth online, it helps to look at how big brands…

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Social media case study from Nick Ayres and Sarah Molinari of The Home Depot

Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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The Home Depot: Our social media road trip — live from BlogWell

4:20 — Kurt Vanderah introduces Nick Ayres, New Media + Content Manager & Corporate Communications Manager, and Sarah Molinari, Corporate Communications Manager for The Home Depot. 4:21 — Nick walks us through the overall social media approach by The Home Depot. 4:22 — Nick: It’s easy to forget that we’re a relatively young company, and…

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BlogWell: How Big Brands Use Social Media is nearing a sellout!

As we’re nearing the final preparation stages for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — next Thursday on August 13, we’re excited to announce that we’re almost sold out! While you can still currently register online, we’re expecting to close it soon. And because the event is…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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