[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves talking about random acts of kindness because they feel good to share. The best part: Any company — large or small, local…
WOM Tip #206: Workshops are great for word of mouth
The Home Depot does it with weekly DIY lessons, REI does it with YouTube videos, and now Verizon is doing it with in-store wireless workshops. When you teach your customers something — whether it’s a new skill, or how to use your product — you give them a reason to come back. These learning experiences…
Word of Mouth Tip #51: Ask yourself, “What have we done for our biggest fans lately?”
Take care of your biggest talkers, your best customers, and your most loyal fans. This is where a lot of your word of mouth momentum is, and a little effort with this attentive audience can mean a big boost in conversations. How a word of mouth supergenius does it: The Home Depot found a simple…