[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…
The CEO who wrote 30,000 thank you notes
You’re busy. I get it. It’s tough to take time out of your day for the things that may not be “essential.” But, what if you did? Are you busier than the CEO of a Fortune 500 company? What if you took the time to focus on acknowledging the people in your community who make…
Word of Mouth Tip #27: Send great thank you notes
Mom was right: Sending great thank you notes is important. And while friendly emails are nice, they typically don’t generate the same type of communal sharing as some other forms of correspondence. That’s why we’re generally fans of old-fashioned, hand-written notes that are easy to pass around, pin on the wall, and share with everyone….