[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are priceless word of mouth assets. Here are three things the best ones have in…
Tag Archives: testimonials
Word of mouth from empty bottles of booze: How Sushi 28 does it
Chicago’s Sushi 28 — a bring-your-own-beverage sushi and Vietnamese noodle restaurant — invites customers to write messages on their empty wine bottles after their meal and displays them in the window. In thick black marker, fans write notes like “Get the dragon roll, we love it here!” and “Best first sushi ever!” — and the…
Read More
Comments Off on Word of mouth from empty bottles of booze: How Sushi 28 does it
From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. You’re already doing it Most BtoB marketers who are struggling to figure out how word of mouth can work for…
Read More
Comments Off on From the book: BtoB word of mouth — you’re already doing it (and so are your customers)
Issue #143: Don’t let your word of mouth walk out the door
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…