Tag Archives: testimonials
newsletter May 24, 2011

3-Minute WOM Lesson: Why some testimonials are better than others

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Last week we talked about how to get more testimonials. This week, it’s all about how to find…

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newsletter May 17, 2011

3-Minute WOM Lesson: 3 simple ways to get more testimonials

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials from happy fans are an important asset to any word of mouth program. It doesn’t matter…

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newsletter March 1, 2011

3-Minute WOM Lesson: 3 questions that lead to great word of mouth

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re just getting started in word of mouth — or if you’re an experienced pro but finding…

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newsletter November 30, 2010

3-Minute WOM Lesson: 3 places to feature your testimonials

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are word of mouth gold — but too often they’re invisible to prospective customers. Here are…

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newsletter October 19, 2010

3-Minute WOM Lesson: How to promote existing word of mouth

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth marketing isn’t just about creating new conversations, it’s also about finding and promoting the existing…

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newsletter August 24, 2010

3-Minute WOM Lesson: 3 ways to start conversations long after the sale

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A lot of word of mouth can happen immediately following the sale (during the honeymoon period), but you’ve…

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newsletter January 26, 2010

3-Minute WOM Lesson: How to get great testimonials in 15 minutes

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[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are fantastic sales tools that shouldn’t take more than a few minutes to collect. Three ideas on how to do…

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WOM Tips January 20, 2010

Word of Mouth Tip #50: Feature short, fantastic testimonials on every page of your website

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We can’t say it enough: Your customers can write better sales copy than you. Nothing beats genuine love from a true fan. When asking for a testimonial, remember to keep them short and specific. Most customers don’t have the time to write an essay on how great you are, and even fewer of your prospects…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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