Tag Archives: tech

3 word of mouth lessons from an online community

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Product Hunt is an online community for product enthusiasts, makers, investors, and journalists who are interested in the latest tech products — from hoverboards…

Read More Comments Off on 3 word of mouth lessons from an online community

WOM Tip #345: Make the people who give you feedback feel like rock stars

In Google’s help forums, Top Contributors are volunteers that share their expertise with other customers and champion popular feedback to Google. Basically, they’re Google’s biggest fans. And for all of their help, Google gives them the distinction of a “Top Contributor” online — but that’s not all. Each year, Google holds a Top Contributor Summit,…

Read More Comments Off on WOM Tip #345: Make the people who give you feedback feel like rock stars

Issue #126: What to feed your talkers

Every once in a while, your talkers need a little something to keep them going. Try feeding them frequent servings of the following: 1> Detailed data 2> Progress reports 3> Company news 1> Detailed data Share all the geeky technical data and product manuals with your talkers. You’ll be surprised at how much of what…

Read More Comments Off on Issue #126: What to feed your talkers

Word of mouth research: WOM’s critical role in tech purchase decisions

Tech decision makers give user-generated sites equal importance to traditional media sources when considering tech purchases, according to a recent study by Hill & Knowlton and highlighted in PRWeek. The study went on to show that word of mouth was the second-most important factor in making a decision, behind only “personal experience.” Other findings: 67%…

Read More Comments Off on Word of mouth research: WOM’s critical role in tech purchase decisions
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More