[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Showing customer love is about more than customer service or a sale disguised as an appreciation day. The companies that earn their customers’ respect…
WOM Tip #218: Art brings big groups of talkers together
TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…
What’s your service magnet?
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. How can you take what you know about your customers: their emotions, priorities, challenges, and needs to show that you want…