[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love the idea of taking one thing and doing it so well that people want to tell their friends about it. When you…
Who shouldn’t you serve?
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot…