Tag Archives: Taco Bell

WOM Tip #203: Don’t ignore your fans’ bizarre requests

At some point, you’re probably going to get a weird request from a fan — something you didn’t see coming, something the handbook doesn’t cover. Some companies find nice, scripted ways to decline these offers. Or worse, some companies ignore them. But others recognize these wacky requests as an opportunity for making a raving fan….

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7 of our favorite word of mouth stories from 2012

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As we head into the holidays, we wanted to take a minute to look back at some of the incredible stories that got us talking in…

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