Every year during the South by Southwest conference, thousands of Austin businesses let big companies sponsor events at their venues to get more customers to come through their doors. The conference is brining tons of people to town, so why not give them a reason to come inside your store too? It seems like a…
WOM Tip #455: Turn business trips into word of mouth trips
You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they…