Tag Archives: swag

How to make new fans into raving fans

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve heard us say before that new customers are often the most vocal customers. But how do you get them to keep recommending your…

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WOM Tip #160: Make your swag more useful

Your swag is a great opportunity for starting word of mouth, so why not get it to do double duty and create even more buzz? For example, anyone can make a coaster with their logo on it, but to get people talking about it, it has to be more meaningful than a piece of cardboard….

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Word of Mouth Tip #47: Great gear makes it easy for fans to show you off

For a loyal fan, showing off their love for you can be very fashionable. You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle. Hats, T-shirts, hoodies — it all helps proud fans show…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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