Tag Archives: Sushi 28
Case Studies June 22, 2009

Word of mouth from empty bottles of booze: How Sushi 28 does it

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Chicago’s Sushi 28 — a bring-your-own-beverage sushi and Vietnamese noodle restaurant — invites customers to write messages on their empty wine bottles after their meal and displays them in the window. In thick black marker, fans write notes like “Get the dragon roll, we love it here!” and “Best first sushi ever!” — and the…

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