Tag Archives: super fans

Protect your ambassadors

This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. Ambassadors. They go by many different names these days. Some…

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Video: How Outback Steakhouse enables super fans to spark amazing word of mouth

If you empower your customers to do something great, they’ll be excited and proud to take action for your brand. As Dan Holm and Ken Bott of Outback Steakhouse explain, that’s exactly what happened with Dave — one of Outback’s super fans. According to Dan and Ken, every single customer interaction counts, which is how…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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