It takes a lot less effort to get your fans to talk about you when you know what they want to talk about. But to do that, you have to listen first. According to Ginny Persons, Moen’s Director of Online and Direct Marketing, listening to their fans helped them re-focus their social media strategy. By…
Tag Archives: social media monitoring
Video: How Moen changed their focus to earn more word of mouth
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Video: How Wendy’s is using social listening to spark bigger word of mouth
According to Brandon Rhoten, Director of Digital Marketing at Wendy’s, the restaurant is in a serious state of transition. And to get more people talking about the new Wendy’s, they went with a new strategy: proactive social listening. By actively following what people were saying in social media, Brandon’s team was able to give brand…
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Blog, Case Studies, Videos
March 20, 2012
How Ramon De Leon Engages in the Nonstop Online Conversation About Domino’s
Domino’s marketer Ramon De Leon has one goal: To get people addicted to the Domino’s experience. In this case study, Chicago Domino’s Marketing Mind Ramon De Leon runs through 79 slides of how he is constantly engaging his fans about their Domino’s pizza experience. Ramon shares everything from how he monitors online conversations, fun ways…
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Case Studies
November 10, 2009
UPS: Protecting your brand through social media — live from BlogWell
3:40 — Phil Nieman introduces Debbie Curtis-Magley, Manager, Corporate Public Relations at UPS. 3:42 — Debbie: I’m going to talk about protecting your reputation. This conversation centers around a labor law that was passed that affected FedEx, and that UPS was already following (Debbie shows a video of FedEx’s effort to target UPS). 3:45 —…
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