4:20 — Bob Pearson introduces Sean Cheyney, AccuQuote’s VP of Marketing and Business Development. 4:23 — Sean: ROI is a big question in social media. AccuQuote is very analytical in everything that we do. We say “we’ll do branding” but it’s a by-product of doing direct response. Early on, the question was how we can…
Tag Archives: social media case study
Case Studies
August 13, 2009
AccuQuote: “Social Media for the Analytic Marketer” — Live from BlogWell
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Case Studies
August 13, 2009
Progressive: “Social Media in ‘Unsocial’ Industries'” — Live from BlogWell
3:40 — Bob Pearson introduces Matthew Lehman, Progressive’s Web Experience Director. 3:41 — Matt: My day job is my regular job, and my night job is social media. 3:41 — Matt: If it moves, we insure it, including Segways. We also like to think of ourselves as an innovative company. 3:42 — Matt says it’s…
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Case Studies
August 13, 2009
McDonald’s: “Social Media at Local, Regional, and Global Scales” — Live from BlogWell
3:40 — Andy Sernovitz introduces Heather Oldani, Senior Director of Communications and Steve Wilson, Senior Director of Global Web Communications of McDonald’s. 3:41 — Heather’s 3 questions McDonald’s is focused on in social media: 1. What is this really about? 2. What is the brand opportunity? 3. How do we structure ourselves for success? 3:42…
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Case Studies
August 13, 2009
Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell
3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…
Case Studies
August 13, 2009
Walmart: “Engaging with Massive Audiences” — Live from BlogWell
2:10 — Andy Sernovitz introduces Suraya Bliss, Sr. Director of Corporate Web Properties and Digital Technologies, and Dave Tovar, Sr. Director of Digital Communications and PR. 2:12 — Suraya: One of the challenges we all face is how to make social media relevant to leadership and decision makers. What we did at Walmart was create…
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Case Studies
August 13, 2009
Mayo Clinic: “Mixing Traditional Communications with New Tools” — Live from BlogWell
1:30 — Bob Pearson introduces Lee Aase, Mayo Clinic’s Manager of Social and Syndicated Media. 1:32 — Lee Aase has the slides posted in his personal blog, SMUG 1:33 — Lee says you don’t need a lot to use social media; just a lot of common sense 1:33 — Lee: Don’t just pitch the media;…
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Events
August 13, 2009
Welcome to BlogWell! — Introduction and opening thoughts from SMBC CEO, Andy Sernovitz
[We’re live-blogging our BlogWell event today from Minneapolis. Also be sure to check out the live-blogging coverage from the folks at Minnov8.] 1:00 — Andy Sernovitz welcomes the crowd of 300+ to BlogWell. 1:05 — Andy: This is our 6th BlogWell event. We are thrilled to be here. 1:06 — Andy encourages the crowd to…
Events
August 13, 2009
Good morning from BlogWell — and a big thanks to General Mills!
Good morning! We’re just getting set up at BlogWell here in Minneapolis, hosted by General Mills. Thanks The event is sold out, we’ve got some amazing case studies in corporate social media lined up, and the facilities are fantastic. We’re especially grateful for the generous support of lead sponsor Globalpark, as well as sponsors Jive,…
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Current Openings
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