12/9 Avaya & ConAgra Foods: Social media trends for 2010 (Public call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word…
Tag Archives: Social Media Business Council
newsletter
December 1, 2009
3-Minute WOM Lesson: How to create your word of mouth marketing plan
[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, our Social Media Business Council Chief Evangelist, Bob Pearson, shares his tips for creating your word of mouth marketing…
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Events
November 27, 2009
Upcoming GasPedal events
12/2 Razorfish: Social media metrics and the “Fluent” survey (Private member call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word…
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Events
November 20, 2009
Upcoming GasPedal events
12/2 Razorfish: Social media metrics and the “Fluent” survey (Private member call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word…
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Case Studies
November 10, 2009
The Home Depot: Our social media road trip — live from BlogWell
4:20 — Kurt Vanderah introduces Nick Ayres, New Media + Content Manager & Corporate Communications Manager, and Sarah Molinari, Corporate Communications Manager for The Home Depot. 4:21 — Nick walks us through the overall social media approach by The Home Depot. 4:22 — Nick: It’s easy to forget that we’re a relatively young company, and…
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Case Studies
November 10, 2009
SunGard: Building social media from within — live from BlogWell
4:20 — Peter Waldheim introduces Valeria Maltoni, SunGard’s Director of Marketing Communications. 4:21 — Valeria: How did we sell social media in a company that needs to be conservative by nature of what it does – business continuity management and planning. 4:22 — Online,Valeria is the supporting actor to the business to make them successful…
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Case Studies
November 10, 2009
UPS: Protecting your brand through social media — live from BlogWell
3:40 — Phil Nieman introduces Debbie Curtis-Magley, Manager, Corporate Public Relations at UPS. 3:42 — Debbie: I’m going to talk about protecting your reputation. This conversation centers around a labor law that was passed that affected FedEx, and that UPS was already following (Debbie shows a video of FedEx’s effort to target UPS). 3:45 —…
Case Studies
November 10, 2009
Turner Broadcasting System: A thriving media company in the social media era — live from BlogWell
3:40 — Andy Sernovitz introduces Seth Miller, Turner Broadcasting System’s Digital Marketing Director. 3:41 — Seth highlights TNT, TBS, and TCM as the networks he’ll cover in his presentation. 3:42 — Seth: I’m going to go out on a limb and say the killer app here for social media is people. 3:44 — Seth says…
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